Formula 1
(Academic Project)
Graphic Identity (Rebranding), Publicity Campaign
2024

Formula 1 is one of the most popular and prestigious categories in motorsport worldwide. It is often considered the pinnacle of motor racing due to its high technology, talented drivers, and world-class teams. I developed a graphic identity proposal for the Formula 1 channel, aiming to revitalize its image in a modern and attractive way. The separators include a dynamic identity with iconic brand elements, elegant transitions between programs, and a creative highlight to promote the programming.